Every year, millions and millions of newer products are designed, but most of them fail. Is there a way we can ensure our new designs will not only be innovative but successful, too? Answer: Human-centered design. If it’s the “human” that will evidently use the product, why not design the product around the human?
If you like to design things or appreciate good designs in life – this is the workshop for you! Through a series of user-centred design and human factors techniques, you’ll learn how to create innovative and inclusive designs that address the needs of “all” users. If the products are innovative and fulfil the needs of every user group – why on earth would you and your organization not make money?
About the Speaker
Dr. Sadeem M. Qureshi, PhD, LSSBB, CCPE
Dr. Sadeem M. Qureshi is an Assistant Professor in the User Experience Design (UX) program at Wilfrid Laurier University. He has authored over 35 scientific publications across peer-reviewed scientific journals and conferences. Additionally, he serves as the Co-Chair of the Early Career Researchers and Professionals committee at the International Ergonomics and Human Factors Association (IEA).
With a diverse portfolio, Dr. Qureshi has worked across various sectors, including healthcare, manufacturing, and aviation. Dr. Qureshi’s research has been published in the WHO research database (World Health Organization). He is the recipient of the 4th Annual Ted Brown and Hal Hendrick ‘Young Investigators Award 2021’
Presented by Brantford Laurier